What are You Promising Them?

When I was getting towards the end of finishing writing my last book, one of the publishing houses I was considering working with asked that we set-up at face-to-face meeting to discuss it in detail. In the meeting I encountered an excellent question from their senior editor. We were discussing the book title, chapter arrangement, and final content when she asked, “Rob, what are you promising the reader your book will do for them?” She went on to say that, “Every page you write should deliver on that promise, therefore, everything should be predicated around what you are promising the reader.”

Get Ready for 2021

I shared over 200 posts on LinkedIn in 2020. I thought I would share a few thoughts from my most popular posts; posts that struck a chord, received lots of replies and sparked the interest from those who follow me on LinkedIn. I am just showing one key phrase I pulled from the post, but I think each one has a powerful message. I hope you will find them helpful as you begin your journey into 2021.

The Power of TRUST

What makes a company great? Its CULTURE.
What makes a great corporate culture? LEADERSHIP.
What makes a great Leader? TRUST.

The Carpet People

The other day I had the opportunity to hear a manager give a 15-minute presentation about things their company was doing to improve productivity, morale and communication. The manager got my attention instantly when he said his employees were always complaining about the “CARPET PEOPLE.”

Bottom of the Basket

It’s just a simple purchase … a basket of peaches at the local farmers’ market. The peaches on the top, and even in the middle are all beautiful …but the farmer’s character is revealed with the fruit they placed on the bottom of the basket. The fruit on the bottom should be just as good as the fruit on top, but a farmer of weak character will put the bruised (damaged) fruit on the bottom.

Accountable is a Requirement

So, you want to be a leader; not only a leader, but a great one at that? Then you need to fully understand that you are “ACCOUNTABLE” for everything. Being accountable not only means being responsible for something, but ultimately being answerable for your actions and the actions of your team. .