I was asked to produce a keynote for a client on Maintaining Relationships in a Virtual Environment. Now is the time to connect with your customers like never before, not separate from them. Even in this pandemic environment, your business can still flourish if you are willing to try a new approach and not pull back on your marketing.
No books have been written on surviving a pandemic of this magnitude. Many companies today are facing considerable difficulties, some even bankruptcy. I don’t want anyone to doubt their skills, talent, knowledge or leadership ability because of a disaster they didn’t cause. There will be a lot of lessons learned because of Covid-19, but there is also some good news coming the way for many people.
When the coronavirus pandemic erupted, COMPANIES HAD TO CHANGE. For most companies, business-as-usual for serving customers, working with suppliers, collaborating with colleagues, or getting anything done—had to be done differently and the changes had to be made immediately. Accelerating the scope and scale of innovation was a must. The speed of decision making took on a whole new meaning.
So, you’re the boss, the head person in charge. Have you ever thought about how you got there? Have you ever considered all the people who helped to push your career along, until you finally made it? Have you ever given any consideration to the support personnel you have on staff who make you look good, make you look efficient, make you look smart, every day? The folks who handle the little, tedious, or sometimes annoying things that need to be handled, so you can concentrate on the big stuff … have you ever thought about them?
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October 4, 2020
by Robert Stevenson
