Consider This

Robert Stevenson’s Thoughts on the Pursuit of Excellence

Impress Me

October 31, 2021

by Robert Stevenson

An eager rookie sales rep wanted to really impress his boss on his first day. So, when the rookie saw his boss coming towards his office he sprang into action. The new sales rep grabbed his phone and, speaking loudly into the phone so his boss could hear him, the young rookie said … "Yes sir, I can take care of that. I’ll see to it personally myself. You can count on me.” His boss was standing in the doorway, waiting for the young man to finish his call. The young man put down the phone and nodded to his boss and smiled widely, believing that he had surely impressed him. His boss smiled back and replied, "I just wanted to let you know your phone is scheduled to be connected this afternoon."

Mark Twain said, “Thunder is impressive; but it is lightning that does the work.” Don’t impress me with your words, impress me with your deeds (your lightning). If you want to differentiate yourself, your company or organization from your competition then set out to IMPRESS people with the job you do … every time! I have a list of people I can call on, who are experts at what they do. But the reason I call upon them is that they IMPRESS ME with their finished product or service; they give me splendid, superb, and well-done … EVERY TIME.

There are a lot of people and companies out there who talk a great story, but they never seem to deliver on what they promised. If you want clients to keep coming back, they need to be saying, “Now that was impressive.”“They did an impressive job.”“I must say, I was impressed.”“I had my doubts, but the finished result is impressive.”

Statements like those are what lead you to success. To have people impressed with your work effort, or diligence, or thoroughness, or focus, or attention to the details, or creativity, or innovative ideas, or persistence, will keep people wanting to do business with you and/or keep you employed.

There is an old proverb which states: “If a job is worth doing, it's worth doing well.” On October 26, 1967, Dr. Martin Luther King, Jr. spoke to students at Barratt Junior High School in Philadelphia. His message was based on the premise that regardless of your position in life, you should always strive to be the best at what you do. He used the example of a street sweeper to make his point. Dr. King stated;

“If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music, or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, 'Here lived a great street sweeper who did his job well.”

Impress me with your knowledge, enthusiasm, energy, professionalism, efficiency, upbeat attitude, along with your caring, accommodating, helpful manner and I will forever want to keep doing business with you.

In Every Job You Do
Show It Your Full Respect
Always Giving Your Very Best
Strive to Impress – Every Time

"Your only true security in life
is your ability to perform."

About the Author

Robert Stevenson is an expert at building a high-performance business culture, improving efficiency, and accelerating growth. He is one of the most widely sought-after speakers in the world today, as well as a best-selling author. He has owned five companies, sold internationally in over 20 countries. Robert has spoken to over 2,500 companies throughout the world and his research in the area of corporate and entrepreneurial success is extensive. Over 2 million people have benefitted from his powerful, practical, and thought-provoking programs. He is a true master at blending facts, inspiration, conviction, and humor into all his programs.

Companies like FedEx, Prudential, Lockheed Martin, Anheuser-Busch, Chevron, American Express, and Berkshire Hathaway continue to rely on him for a fresh, unique perspective on businesses’ most crucial issues. To learn more about Robert and what he can do for your team visit his website at

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