December 18, 2017
by Robert Stevenson
Excessive advertising is the price companies have to pay when they lack an exceptional corporate culture. “Corporate Culture” is the distinctive fundamental character or spirit of an organization that influences the general behavior of employees. Most of us have heard the statement, “As you treat you employees, they will in turn treat your customers the same way.” For some companies, that should be a chilling, scary, disastrous statement.
