Consider This

Robert Stevenson’s Thoughts on the Pursuit of Excellence


What are You Promising Them?

January 23, 2021

by Robert Stevenson

When I was getting towards the end of finishing writing my last book, one of the publishing houses I was considering working with asked that we set-up at face-to-face meeting to discuss it in detail. In the meeting I encountered an excellent question from their senior editor. We were discussing the book title, chapter arrangement, and final content when she asked, “Rob, what are you promising the reader your book will do for them?” She went on to say that, “Every page you write should deliver on that promise, therefore, everything should be predicated around what you are promising the reader.”



Get Ready for 2021

January 11, 2021

by Robert Stevenson

I shared over 200 posts on LinkedIn in 2020. I thought I would share a few thoughts from my most popular posts; posts that struck a chord, received lots of replies and sparked the interest from those who follow me on LinkedIn. I am just showing one key phrase I pulled from the post, but I think each one has a powerful message. I hope you will find them helpful as you begin your journey into 2021.



Rules are Hard to Eliminate

January 27, 2020

by Robert Stevenson

Why are some rules, polices, procedures or business practices that are obsolete or dead, still being followed? Researchers have found that once a “RULE” is written down and used in a company, it is very difficult to be eliminated … even though the original reason(s) for it being created has disappeared. The “RULE” becomes the LAW, not to be challenged by anyone. It seems that employees who challenge or question rules are seen as troublemakers or agitators, who are viewed negatively by senior management. That type of business culture will eventually devastate any company.



Stop Recurring Problems

January 11, 2020

by Robert Stevenson

Some of the biggest challenges with companies today are “RECURRING PROBLEMS”. I’m talking about situations, hassles, and mistakes which happen over and over again that never get resolved. These occurrences are worse when they happen to customers, because if they happen once too often, customers will quit doing business with you. Consider what “RECURRING PROBLEMS” do to employees; frustration sets in, morale plummets as well as productivity and profits.



It’s Never Easy - But It’s Worth It

January 4, 2020

by Robert Stevenson

Once upon a time the newspaper industry was one of the largest employers in America. No more. At its peak (1990) in the United States, the newspaper industry employed 457,800. Today that number has almost totally evaporated. Now only 38,000 are employed in that industry. New research shows that over 2,000 newspapers have closed in the last 15 years. Circulation of daily newspapers has dropped to a 77-year low, signaling an end to print and a shift to all-digital delivery.



Always be Convenient

January 20, 2019

by Robert Stevenson

The day you forget you are in business for the customer is the day you start going out of business. Smart companies try to do everything they can to make things simple, easy, and convenient for their customers.



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