If you want to be the person or company they can always count on, then it is critical you deliver DAY-IN & DAY-OUT. Consistency is what transforms a reputation of average into one of excellent and it will also create TRUST with customers and bosses. When people know they can count on you, you will always be in demand. Consistency is essential to your success and nothing great will ever happen without it. What matters most is what you do every day, not what you do every-once- in-a-while. The power of your personal brand is based on four things: Competency, Reliability, Consistency and Trust.