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The Power of an Article Title: “The Hook”

Writer: Robert StevensonRobert Stevenson

On my website blog, I have written over 200 articles. Every week, I agonize over what I should title my article. You see, an article title holds immense power—it is the first impression, the hook, and the deciding factor in whether a reader engages with the content. A strong title grabs attention, sparks curiosity, and promises value. In a world flooded with information, a compelling title can make all the difference in standing out.


The best titles are clear, concise, and intriguing. They hint at what’s inside without giving everything away, encouraging the reader to explore further. A well-crafted title sets expectations, ensuring that the content delivers on its promise. Whether it’s informative, thought-provoking, or entertaining, the title should align with the article’s purpose.


I decided to go back and take a look at my titles to search for ones that can stand alone, make a defining statement, or provide advice—without requiring further reading. Here are a few that I feel meet that criterion:


  • You Don’t Need a Title to Be a Leader

  • Adequacy is Unacceptable

  • Align Yourself with People of Integrity

  • Arrogance Kills

  • Be Impressive

  • Complaints Aren’t Allowed – Only Thanks

  • Don’t Let the Miserable Make You Miserable

  • Don’t Second-Guess

  • Enthusiasm is the Electricity of Life

  • Focus on What Matters Most

  • Always Follow Through

  • You’ll Never Regret Being Nice

  • Loyalty Can’t Be Demanded

  • Never Discount the Power of Motivation

  • Spoil Them with Consistency

  • Those with Confidence Succeed

  • When You Stop Listening, You Stop Learning

  • There is Always a Different Way

  • Rudeness is Unacceptable

  • Likeability Leads to Success


To me, a title isn’t just a label—it’s a gateway. I want it to inspire action, provoke thought, and even shape perceptions. Just a few words can make a lasting impact. I hope the ones I have listed will have that effect on you.

“You hit home on all fronts - service, stress, team building, dealing with change, communication and leadership. You truly got us pumped up. I thank you for a truly inspiring and rewarding experience. The best part of all, you made me a hero.”

AMERICAN EXPRESS

NTQ Association

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