
I’m doing a program next week on “Embracing Change.” One of my slides asks: Fix What - Offer What - Change What - Improve What - Focus on What? For many companies defining the “WHAT” is a big problem. I have always believed EVERYTHING … decisions, products, services, policies and procedures revolve around the customer. Years ago, I made the statement, “The day we forget we are in business for the customer, is the day we start going out of business.” I believe that statement as strongly today as I did then.