Consider This

Robert Stevenson’s Thoughts on the Pursuit of Excellence


The Big Three in Selling

February 11, 2018

by Robert Stevenson

Developing rapport, trust and confidence are all critical if you want to make a sale. You cannot influence a client without first creating rapport. With rapport you have mutual attention, a connection, a feeling of commonality that you are in this together. You need to be in sync with your client and you can’t do that unless you try and look at the situation through their eyes. As the late, great Stephen Covey once said: “Seek first to understand, then to be understood.”



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