The most successful companies today are doing everything they can to satisfy their customers. So, the global consulting management firm, Bain & Company, did a study on how those top companies were REALLY doing in satisfying their customers. They found out 80% of the companies thought their service level set them apart from their competition. But when Bain & Company queried their customers, they found an alarming fact … only 8% of the customers believed the company actually exhibited a higher level of service than their competitor. OUCH!