Most companies have them in some shape or form: Guiding Principles, Mission Statements, Vision Statements, Company Values, Company Affirmations, Statement of Purpose, Company Goals, Company Philosophy. I saw where one company had broken their mission statement into three segments, identifying them for Product Mission, Economic Mission and Social Mission.
Several years ago, I received a call from my agent telling me I had lost a speaking engagement to another speaker because of a word I used in my video demo tape. In the opinion of the client’s meeting planner, the word I had spoken was an “out dated” term. I guess by using this supposedly out-of-date word, I wasn’t on the cutting edge of the latest and greatest "fad" in management.