
The ability to communicate is the single most important skill determining your success in life. No matter where you are from, what you do, or what position you hold, you must communicate effectively if you want to succeed. The key word in that last sentence is “Effectively.” Research has demonstrated people only read about 20% of the text, therefore, 80% of information is being overlooked. Let me put it another way: 5 times as many people read ONLY the headline … that is why there is much more pressure surrounding the headline than many other parts of the content.